People often say that modern artists and contemporary artists are dissociated from reality and live in an exclusive and irrational world, where the rules are reversed. Instead, in addition to creating some of the most important artworks of the last century, Salvador Dalì designed the Chupa Chups logo: an image that has become iconic, which over the course of decades has never lost its strength to communicate with large masses of consumers. A logo that has determined the exponential growth of a company's sales. How was it possible that a surrealist, unpredictable and visionary artist produced an image so easy to understand and remember? Find it out with Andrea Zardin, in the second episode of Stories From the Art Market.