Federico Clapis defines himself as a strategist who follows instinct and thanks to this vision he has realized the dream of becoming an artist and communicating emotions to the public through the use of technology and media.
His career that began in the entertainment world saw him as a protagonist as you tuber, in 2015 with a video announcing to his followers that the time has come to devote himself to his true passion, contemporary art.
Federico soon understood that social media, if used correctly, could become a unique tool for interacting with his audience and demonstrated this with the deep scrolling experience campaign where he invites you to follow exclusively the profiles that disseminate artistic and cultural content. In January 2020, a multidisciplinary project is presented at the Milan Triennale as a moment of reflection and support for addictions to social networks.
Art and science become the protagonists of the dialogue and the artist says that his relationship with technology means telling about the states of the soul that are timeless.
The relationship between art, technology and the web is further investigated in the Contact Zone exhibition in Cagliari, inaugurated in lockdown with a cartoon audience. Social distance does not disturb Federico, who has always been in tune with the digital world, on the contrary, it spurs him to produce works of cryptoart appreciated internationally.
In June our gallery will inaugurate a solo show of him, the theme of the exhibition is the relationship between human beings and technology.